An image is worth a thousand words
Use this popular adage to your advantage when you design your next attention-grabber
Image-based techniques evoke emotions quicker and more consistently than mere prose.
Illustrations can be the heart of the document when it comes to explaining difficult
concepts. These illustations can minimize the effort spent by the audience to digest
your content. Graphics can depict actions or instructions without reverting to
language at all, which is useful in the internationalization of documents.
Form(at) follows function
In other words, the format and layout of a document will determine, to a large
extent, how the audience will use it. A professional layout also goes a long way to
making a document "believable" as well as useful.
What is your audience to take away from your document? Where do you want them to
begin? What is the call-to-action? A well thought-out layout will implicitly answer
these questions for the audience. Tried and true layout principles and design
patterns pave the way, but a few good brainstorming sessions with our designers can
go much further to making a functional layout come to life.
Typography is not an afterthought
Typography is one of the basic design elements used to emphasize a message and make
it creative and expressive.
Designing with type can increase the effectiveness of your message by:
creating visual hierarchy
Readers make a mental map of your document based on the relative sizes of
headings, subtitles, etc.
Proper alignment and spacing of paragraphs, lines, and words will reduce
the effort required to read.
Type sets the mood and can say as much to the reader as the copy itself,
even before they actually begin reading.